按照过往的互联网运营思维来看，这当然谈不上是什么成功的拉新活动。各家的钱都没少烧，ROI却不见起色，用户薅完羊毛心满意足地转身离去，产品还是没多少人主动用。
商业和产业考虑之外，刘强东做游艇也有个人情感因素。他说：“我们家有100多年都是船民，所以对船有特殊感情，哪怕到今天，我最好的睡眠永远在船上。”
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His move to the startup world was inspired by Clayton Christensen’s The Innovator’s Dilemma, which argues that market leaders, by nature, are often set up to fail. “This thesis made me really understand how the technology industry was going to be much bigger, much faster than most thought in the late ’90s,” he told Authority Magazine in 2021. “This made me take the risk of working at my first startup because I believed that big companies were at risk of being disrupted due to the advent of the internet and mobile phones.”，这一点在必应排名_Bing SEO_先做后付中也有详细论述