Rhys Elliott指出，在吞并动视暴雪和B社后，Xbox旗下拥有游戏界最顶尖的IP资源。然而由于游戏业务的利润率普遍低于微软旗下Azure云计算或Windows业务，Xbox在微软内部一直背负巨大投资回报率(ROI)压力。
This fragmentation hurts portability. Code that performs well on one runtime may behave differently (or poorly) on another, even though it's using "standard" APIs. The complexity burden on runtime implementers is substantial, and the subtle behavioral differences create friction for developers trying to write cross-runtime code, particularly those maintaining frameworks that must be able to run efficiently across many runtime environments.
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Photograph: Julian Chokkattu